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Assistant Manager / Deputy Manager – Marketing (ATL & BTL)

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Overview

We are looking for a high-energy Marketing professional to lead the end-to-end execution of our marketing campaigns. You will be responsible for translating brand strategies into high-impact visual presence (ATL) and engaging ground-level activations (BTL) to drive walk-ins and brand recall across Pune’s competitive real estate landscape.

Job Duties and Responsibilities
    • 1. On-Ground BTL & Activations
      • Plan and execute localized BTL activities, including corporate activations, mall displays, society roadshows etc.
      • Plan & execute internal / customer / Channel partner events.
      • Manage the logistics, vendor coordination, etc. for site-level events and property exhibitions.
      • Identify high-footfall "hotspots" in Pune for tactical micro-marketing.
    • 2. ATL & Outdoor Media Management
      • Oversee the deployment of Outdoor (OOH) media: Hoarding / airport / ambient media acquisition across strategic Pune clusters (Hinjewadi, Wakad, Kharadi, etc.).
      • Coordinate with Print media agencies for ad releases.
      • Ensure 100% "Live" verification of all outdoor assets and maintain a strict quality audit.
    • 3. Vendor & Agency Management
      • Liaise with creative and production agencies to ensure all marketing collateral (brochures, standees, signage, videos etc.) is produced as per brand guidelines.
      • Negotiate with vendors to ensure cost-optimization without compromising on execution quality.
Qualifications
    • Experience: 4–6 years in core marketing execution. Real Estate experience in the Pune market is a massive plus.
    • Execution Focus: You are someone who believes marketing happens on the field, not just behind a laptop
    • Language: Fluency in English, Hindi, and Marathi is highly preferred to effectively manage local vendors and site staff
    • Technical Skills: Proficiency in MS Excel (for budget tracking) and a solid understanding of print production, influencer marketing & media planning